Electro Kitchen's blog

Electrolux Presents Powermix Silent Blender Featuring Sound Reduction System

Electrolux is starting a quiet revolution in the kitchen by introducing Powermix Silent. It’s 10 times quieter than the average blender and features a patented Sound Reduction System, great performance, and sleek design.

According to consumer research, many people feel that loud blender noise is disturbing.

“The desire for silent appliances is very important for consumers, particularly for appliances used in the kitchen where family and friends gather to eat and socialize,” says Julie Morin, Product Marketing Manager, Electrolux Floor Care & Small Appliance Europe.

Because Powermix Silent is so quiet, it can be used any time of the day or night without disturbing a conversation or a sleeping child, for example.

The blender features a patented Sound Reduction System, a unique combination of reduced vibrations and airflow…

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Hamilton Beach Introduces New Wave Maker Blenders With Simple-Clean Touchpad

Hamilton Beach® Blenders are among the most popular small kitchen appliances in the world. They're universally recognized for dependability and durability. Today, Hamilton Beach introduces two new additions to its "Wave Maker" blenders family: model 53205 in black color and model 53206 in red.

Built to last, Hamilton Beach® Blenders are backed by a 3-year limited warranty. What's more, they incorporate lots of Good Thinking™. The Wave~Action® system ensures smooth drinks every time and each blender is designed with convenience and easy cleanup in mind.

• Easy-Clean Touchpad – Makes blending and cleanup easy. Just use a damp cloth…

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Electrolux Presents RealLife Dishwasher

Electrolux has launched the new RealLife dishwashers in Europe. Based on thousands of hours of consumer observation and interviews across Europe, the dishwashers offer bigger capacity, better washing results and use less water and energy, meeting today’s consumer needs.

The way people live today is not the same as 30 years ago, yet white-goods companies continue to manufacture dishwashers for the standard loads that were defined in the 1970s. Electrolux learned in its research that very few of these standard items have been left in kitchens.

People today use unusually shaped dishes, glasses of different heights, professional pots and pans and big vessels, all kinds of kitchenware that are difficult to fit into a conventional dishwasher.

And consumers expect their dishwasher to clean everything, whatever they load, however they load…

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KitchenAid Expands Cooktop Collection With New Downdraft Models

With its new electric and gas downdraft cooktops, KitchenAid is offering
those who love to cook even more versatile options to choose from in the brand’s cooktop collection. The
latest downdraft models, available in a 30- inch gas option as well as 30- and 36-inch electric models, will
begin shipping to retailers this spring…

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KitchenAid Dishwasher Handle Is No Small Detail

From water and energy efficiency to cleaning performance and quietness, today’s dishwashers are light years beyond those made just a decade ago. But the latest innovation, or
“re-innovation" from KitchenAid, proves that even seemingly small improvements can generate a big
response from consumers.

Drawing inspiration from designs that helped establish the brand as a dishwasher leader and innovator, KitchenAid has introduced a new version of the recessed door handle found on models from past decades. The new handle will be featured on the brand’s top-of-the-line Superba® Series EQ dishwashers, which
delivers the best combined wash and dry results* among leading competitors, along with extremely quiet
operation.

“We built so many innovations into this dishwasher that when it came to looking for new improvements
we found ourselves revisiting a handle design that many consumers told us they remember fondly,” said
Debbie O’Connor, senior manager of brand experience for KitchenAid. “Of course, we’ve updated the
design to make it more contemporary,” she adds.
Gone are the days, for example, when dishwasher handles require mechanical latch mechanism to ensure
safe and effective operation. Chrome accents are among other modifications that add to the EQ model’s
overall sleekness…

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LG Introduces New French-Door Refrigerators, Slide-In Electric Range And Microwave Ovens

Global home appliance innovator LG Electronics is delivering something better for home chefs with its expanded kitchen portfolio led by a new line of 4-door French-door refrigerators with unsurpassed usable refrigerator shelf space, a new premium slide-in electric range, and new over-the-range microwaves – all designed to offer greater performance and convenience in the kitchen.

These innovations are being unveiled today at a private reception and dinner co-hosted by renowned chef, television personality and best-selling cookbook author, Art Smith, at his famed Chicago restaurant, Table Fifty-Two. “For professional chefs like myself, preparation and the right equipment are absolute musts to achieving great cooking results,” said Chef Smith. “With refrigerators that offer superior organization to high-performance cooking appliances with top-grade features, LG’s new kitchen line is a great fit for the casual home chef, moms juggling a hectic household and schedule, as well as culinary experts.”

“LG’s array of premium kitchen products provides consumers with the right equipment to help tackle any cooking challenge and create a perfect meal,” said Peter Reiner, senior vice president, marketing, LG Electronics USA…

Continue reading: LG Introduces New French-Door Refrigerators, Slide-In Electric Range And Over-The-Range Microwave Ovens

The Hamilton Beach Announces Split Basket Brewer "Stay Or Go" Coffeemaker

Hamilton Beach announces a new addition in its "Stay or Go" Coffeemaker lineup, Split Basket Brewer. 

Stay or Go Coffeemakers offer convenient one-hand dispensing without a conventional glass carafe. There's no pouring or spills, and nothing fragile to break and replace. An enclosed brewing system and gentle keep-warm heater ensure that coffee stays holds in heat and flavor for hours.

• Brew Two Flavors at Once – No more arguing over whether to make decaf or regular. Brew two different kinds of coffee into two separate mugs at the same time with split basket. Perfect for homes with coffee drinkers with different tastes…

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KitchenAid Introduces New Brewer Friendly Coffee Makers

KitchenAid is introducing a new generation of premium coffee makers designed to
please even the most discriminating coffee drinkers. Debuting at the 2010 International Home +
Housewares Show, the new collection was designed to make it easier to brew the perfect cup of coffee
with features that include removable water tanks, variable brew strength settings and a flat brew basket to
maximize flavor extraction from the coffee grinds.

“We learned from our research that there are many variables in the brewing process that can make a
difference between average and great tasting coffee,” says Debbie O’Connor, senior manager of brand
experience for KitchenAid. “Our new collection was designed with features that make it easy to
maximize coffee flavor throughout the brewing process.”

Unlike built-in water receptacles on traditional coffee models which can be difficult to keep clean and
often collect coffee grinds because of their proximity to the brew basket, the new KitchenAid models
feature removable water tanks that are both easy to clean and fill allowing for fresh water for every pot
brewed…

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New KitchenAid Toaster Collection Gives Bread Its Due Respect

While toasting bread is among the simplest of kitchen tasks, getting
consistent results and even browning time after time can be frustratingly elusive. In addition to smart
features that help ensure even toasting, the new all metal KitchenAid toaster collection offers innovations
that include a toasting countdown bar, button controlled motorized lifts and LCD digital displays.

Available this fall, the collection, featuring unique soft touch grips and durable levers, will include the
KitchenAid line and Pro Line with functions, features and style options to suit a range of individual
preferences.
“These toasters reflect the high performance and enduring craftsmanship that have long been associated
with the KitchenAid brand,” notes Debbie O’Connor, senior manager of brand experience for
KitchenAid. “Whether toasting bagels or favorite artisanal breads, everyone has unique preferences on
degree of toasting and our latest toasters make it easier to get specific, consistent results.”

Innovative features found in the Pro Line collection include an auto sensing function that automatically
lowers bread to begin toasting…

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Miele Introduces New Chef Series Microwave Oven

Miele gets the year off to a hot start with the launch of the Chef Series microwave oven (Model M 8260-1) – its first microwave made for the U.S. marketplace. The most unique attribute of the Miele Chef Series microwave is its Clean Touch Steel™ finish that resists fingerprints, scratches and cleans up with soap and water. It’s a genuine stainless steel finish that doesn't require special polishes or cleaners. True to its name, Chef Series microwave oven goes beyond its sleek good looks to deliver high-performance features including a Keep Warm function, 11 automatic programs and a programmable memory that helps stages meals.

“The Miele Chef Series microwave oven saves valuable counter space and can easily be integrated within a standard size cabinet niche,” explains Paul McCormack, Director of Public Relations for Miele. “Whether it’s installed on the wall by itself or perhaps above a Miele convection oven or coffee system with perfect design line harmony – it’s truly a stunning addition to our oven collection…

Continue reading: Miele Introduces New Chef Series Microwave Oven